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After decades of being underrepresented in fashion, the plus-size apparel market is thriving. But while the expansion of the fashion industry beyond skinny models has been well documented, we hear less about the impact that African women have contributed to changing so-called global beauty standards. Ojoma Idegwu says she experienced a "cultural shock" when she moved to the UK from Abuja over a decade ago, when fashion was, as she puts it, very much "about skinny girls". So she decided to set up her own fashion brand for plus-size women, named Dear Curves. She tells my colleague Aisha Afrah why she decided to launch a fashion brand aimed at plus-size women. (Photo: Ojoma Idegwu, Founder of Dear Curves. Credits: David Hinga / Charles Beason for Dear Curves)