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The 2023 American Super Bowl kicking off this Sunday and it will air around the world with millions of pairs of eyes on the action. It's not just about the game, there's the halftime show with headliner Grammy Award-winning superstar Rihanna. then there's the Adverts. Get this, a 30-second commercial reportedly costing a cool US$7 million — and that’s excluding production and talent costs! Every year the big brands try to outdo one another to produce a memorable ad that will be remembered for years as well as place their product in from of most of America in one go!