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Over the past few years there has been a boom in diversification in farming. Simply, it's an effort to boost income and ensure farms are functioning sustainably. One of these new ideas is ‘cow cuddling’ – a self-care practice that involves spending time with cows, which can include activities like hugging, brushing, and resting against them. The pastime emerged in rural Dutch provinces more than a decade ago, and is believed to promote positivity and reduce stress by boosting oxytocin in humans, the hormone released in social bonding. Â鶹Éç Leicester reporter Ellis Maddison went to Ahimsa Eco Farm near Oakham to find out more.