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From Depop to a high street giant: Discover the journey of a 20-year-old entrepreneur, who has been endorsed by Superdry's big boss, Julian Dunkerton. Freddie Jones, who lives near Ledbury, researched fast fashion at college, and then used his Gold Duke of Edinburgh's Award to find out how he could increase recycling of clothing to benefit the environment. After quickly discovering a love of vintage clothing, and a knack for buying and re-selling second-hand garments through the online platform Depop, Freddie eventually set up a small store in Hereford's Old Market after the pandemic. Freddie tells Malcolm Boyden how he also made contact with the Herefordshire-based co-founder of Superdry, which created the brand Tribe Vintage in its current form, appearing at Superdry stores around the country, re-selling branded clothing. Image credit: Superdry Julian Dunkerton said “Freddie is a person after my own heart - extremely creative, focused and hard-working, with a passion for sustainability and driving circularity within the fashion industry.”