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Architect Christian Montez is determined to put his hometown’s heritage back on the map, going viral with his songs, taking a lighter look at its history. From knockers to jetties, imposts, barge boards and breastsummer, he tells Elliott Webb how a fun idea he had to make an architectural alphabet, showcasing the variety of Leominster’s Getting millions of views, he says people from around the world have been in touch praising his ‘unhinged’ content, with some adding that they are making plans to visit thanks to Christian’s videos. Christian's videos use his voice, which he augments and edits with autotune.