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South America is football crazy, but its women’s teams have never enjoyed the same success as the men’s. Brazil have never won the Women’s World Cup. Argentina have never even won a match at the tournament. Why is that? A lack of investment, TV revenue and sponsors, or deep-seated cultural issues and prejudices? We look at the poor state of finances in the South American women’s game, and hear from women who are trying to change attitudes. They say that if broadcasters and potential sponsors don’t take women’s football seriously, they’re not only ignoring half the people on the continent – they’re missing out on a great business opportunity. Presenter: Sam Fenwick Producer: Gideon Long Image: Brazil goalkeeper Barbara after being knocked out of the 2019 Women's World Cup (Credit: Zhizhao Wu/Getty Images)