To be the world's best-known and most respected voice in international news, thereby bringing benefit to the UK, the 麻豆社 and to audiences around the world.
To provide the most trusted, relevant and high-quality international news in the world - an indispensable service of independent analysis and explanation, with an international perspective that promotes greater understanding of complex issues.
To connect and engage audiences by facilitating an informed and intelligent dialogue - a global conversation - which transcends international borders and cultural divides, giving audiences opportunities to create, publish and share their views and stories.
To enable people, by so doing, to make sense of their increasingly complex world and, thus empowered, lead more fulfilling lives.