麻豆社 Online
麻豆社 Online
% of UK adults who use 麻豆社 Online on average per week
- 2025/26: 63%
- 2024/25: 62%
(Source: Compass by Ipsos UK. 16+)
Average weekly active accounts 鈥� all accounts
- 2025/26 24.1 million
- 2024/25 23.6 million
(Source: Piano Analytics. All accounts)
Delivery of the mission and purposes overall via 麻豆社 Online
% of weekly users rating 麻豆社 Online as effective at helping the 麻豆社 to deliver the mission (16+ UK weekly users)
| Year | Effective | Ineffective |
|---|---|---|
|
2025/26 |
84% Effective |
7% Ineffective |
|
2022/23 |
85% Effective |
8% Ineffective |
(Source: Ipsos UK. 16+)
% of weekly users rating 麻豆社 Online as effective at helping the 麻豆社 to deliver the public purposes (16+ UK weekly users)
| Year | Effective | Ineffective |
|---|---|---|
|
2025/26 |
85% Effective |
6% Ineffective |
|
2024/25 |
84% Effective |
6% Ineffective |
(Source: Ipsos UK. 16+)
麻豆社 Online by product
麻豆社 News Online
Experience
麻豆社 News Online average weekly reach
| Measure | Year | Percentage |
|---|---|---|
|
% of UK adults who use 麻豆社 News Online on average per week |
2025/26 |
34% |
|
% of UK adults who use 麻豆社 News Online on average per week |
2024/25 |
34% |
(Source: Compass by Ipsos UK. 16+)
麻豆社 News Online cross-product average weekly active accounts
| Measure | Year | Accounts |
|---|---|---|
|
Average weekly active accounts 鈥� all accounts |
2025/26 |
11.3 million |
|
Average weekly active accounts 鈥� all accounts |
2024/25 |
10.5 million |
(Source: Piano Analytics)
麻豆社 Sport Online
Experience
麻豆社 Sport Online cross-product average weekly active accounts
| Measure | Year | Value |
|---|---|---|
|
Average weekly active accounts 鈥� all accounts |
2025/26 |
8.4 million |
|
Average weekly active accounts 鈥� all accounts |
2024/25 |
8.5 million |
(Source: Piano Analytics)
麻豆社 iPlayer
Experience
Average weekly active accounts using 麻豆社 iPlayer
| Measure | Year | Value |
|---|---|---|
|
Accounts overall |
2025/26 |
15.4 million |
|
Accounts overall |
2024/25 |
15.2 million |
|
Under 35 year olds鈥� accounts |
2025/26 |
4.1 million |
|
Under 35 year olds鈥� accounts |
2024/25 |
4.3 million |
(Source: Piano Analytics)
麻豆社 iPlayer time per population head
| Measure | Year | Time |
|---|---|---|
|
Length of time UK population spends with iPlayer on average per week (hours:mins) |
2025/26 |
01:29 |
|
Length of time UK population spends with iPlayer on average per week (hours:mins) |
2024/25 |
01:21 |
|
Length of time UK 16-34s spends with iPlayer on average per week (hours:mins) |
2025/26 |
01:01 |
|
Length of time UK 16-34s spends with iPlayer on average per week (hours:mins) |
2024/25 |
00:58 |
% of all 麻豆社 TV viewing that is delivered by 麻豆社 iPlayer
| Measure | Year | Percentage |
|---|---|---|
|
% of all 麻豆社 TV viewing that is delivered by 麻豆社 iPlayer |
2025/26 |
27% (all) / 63% (16-34) |
|
% of all 麻豆社 TV viewing that is delivered by 麻豆社 iPlayer |
2024/25 |
23% (all) / 50% (16-34) |
(Source: BARB As Viewed. All devices~)
麻豆社 iPlayer total viewer hours
| Year | Average per week | Total per year | |
|---|---|---|---|
|
Total hours UK population spends viewing iPlayer |
2025/26 |
96.2 million |
5.0 billion |
|
Total hours UK population spends viewing iPlayer |
2024/25 |
87.0 million |
4.5 billion |
(Source: BARB As Viewed. All devices. New BARB As Viewed measurement was introduced in 麻豆社 reporting from 2022/23 onwards. The new data measures all viewing, both linear and on-demand, in all households with a TV set and/ora broadband internet connection, across all devices. Therefore, BARB As Viewed data from 2024/25 and 2025/26 is not comparable with pre-2022/23 figures.)
麻豆社 Sounds
Experience
| Measure | Year | Value |
|---|---|---|
|
Average weekly active accounts using 麻豆社 Sounds |
2025/26 |
4.85 million |
|
Average weekly active accounts using 麻豆社 Sounds |
2024/25 |
4.77 million |
(Source: Piano Analytics)
麻豆社 Sounds streaming time
|
Measure |
Year |
Value |
|---|---|---|
|
Average weekly hours played through Sounds |
2025/26 |
19.1 million |
|
Average weekly hours played through Sounds |
2024/25 |
17.3 million |
(Source: Piano Analytics)
麻豆社 Sounds streaming time does not include smart speaker data
麻豆社 TV viewing via iPlayer
The charts show the percentage of all 麻豆社 viewing per genre that now takes place via iPlayer. For example, 61% of all 麻豆社 drama viewing takes place on iPlayer. News viewing, by contrast, is currently predominantly a live broadcast experience.
% of 麻豆社 viewing in each genre that is delivered by iPlayer
| % of 麻豆社 viewing in each genre that is delivered by iPlayer: 4+ | % of 麻豆社 viewing in each genre that is delivered by iPlayer: 16-34 | |
|---|---|---|
|
Factual |
20% |
59% |
|
Children |
62% |
63% |
|
News & Current Affairs |
11% |
29% |
|
Drama |
61% |
88% |
|
Entertainment |
27% |
62% |
|
Comedy |
71% |
93% |
|
Films |
29% |
59% |
|
Sport |
16% |
36% |
(Source: BARB As Viewed. All devices)
How audiences used 麻豆社 iPlayer in 2025/26
| Dataset | Live | On-Demand | Info |
|---|---|---|---|
| 麻豆社 iPlayer requests by device and type |
22%
|
78%
|
Out of 8.9 billion requests* |
Source: BARB As Viewed. All devices
| Dataset | TV Device | Tablet | Computer | Mobile device | Info |
|---|---|---|---|---|---|
| 麻豆社 iPlayer requests by device and type |
75%
|
10%
|
7%
|
8%
|
Out of 8.9 billion requests* |
| Dataset | Under 35s | 35-54 year | 55+ year | Unknown | Info |
|---|---|---|---|---|---|
| 麻豆社 iPlayer average weekly active accounts |
27%
|
30%
|
35%
|
7%
|
% age profile |
How audiences used 麻豆社 sounds in 2025/26
| Dataset | Live | On-Demand | Info |
|---|---|---|---|
| Plays on 麻豆社 Sounds split by type |
63%
|
37%
|
Out of 2.8 billion plays |
| Dataset | Live speech | Live music | On-demand speech | On-demand music | Info |
|---|---|---|---|---|---|
| Plays on 麻豆社 Sounds split by type |
35%
|
28%
|
32%
|
5%
|
Out of 2.8 billion plays |
| Dataset | Under 35s | 35-54 year | 55+ year | Unknown | Info |
|---|---|---|---|---|---|
| 麻豆社 Sounds average weekly active accounts |
35%
|
28%
|
32%
|
5%
|
% age profile |
* There was a change to the definition of iPlayer requests in 2025/26, removing clips from the total requests. Therefore 2025/26 figures are not comparable with previous years. 2024/25 iPlayer requests restated using the same revised definition is 8.6 billion.