麻豆社

Trust response to the select committee report on the commercial operations of 麻豆社 Worldwide

Date: 07.04.2009     Last updated: 23.09.2014 at 09.48
The 麻豆社 Trust notes the Culture Media and Sport Committee's findings and will give them careful consideration. The Trust believes that through its own review of 麻豆社 Worldwide it already has in hand most of the issues the committee raises.

The Trust has already published an interim statement on its review and concluded that there should be greater clarity to the direction, parameters, and strategic priorities of Worldwide's operations in the UK. The Trust also concluded that there should be changes to Worldwide's detailed control framework to establish a more contained focus for its operations. The Trust will expand on these emerging conclusions when it finalises its review, following the outcome of any negotiations involving 麻豆社 Worldwide and Channel 4.

The 麻豆社 has been charged by successive Governments with maximising the commercial value that it can realise from investment by licence fee payers. The purpose of 麻豆社 Worldwide is to do just that. Through its work it delivers the equivalent of around 拢9 for every licence fee payer in value created for the 麻豆社.

The Trust believes the 麻豆社 should continue to ensure maximum value is derived from its intellectual property, whilst taking into careful consideration the four commercial criteria set out in the Charter, including compliance with fair trading law and the need to protect the 麻豆社's brand and reputation. In its work the Trust will take due account of the views of commercial competitors.

On the suggestion that a proportion of the licence fee should be made available to Channel 4, the Trust believes that solutions to the challenges facing public service broadcasting must find new sources of value, rather than simply reallocate existing funds. Partnerships, such as the one proposed with Channel 4, have a role to play in sustaining the wider UK broadcasting industry. If carried out successfully the 麻豆社's partnership plans can deliver better value not only to the industry, but also to licence fee payers. Because of this, it would be premature to pre-judge the outcome of any partnership discussions when there is the potential for benefits to accrue to all parties.

The Trust has also previously stated that there is still a strong rationale in favour of the 鈥榝irst look鈥� arrangements. The 鈥榝irst look鈥� allows for 鈥榲ertical integration鈥� in the production process, which is common to many broadcasters, to return greater value to the 麻豆社 and licence fee payers. Through the 鈥榝irst look鈥� the 麻豆社 can also exercise greater control over the 麻豆社's brand and reputation.

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