麻豆社

Trust publishes report into 麻豆社 distribution

Date: 05.02.2014     Last updated: 23.09.2014 at 09.53
Category: Value for money

The Trust has today welcomed the findings of a report which shows that the 麻豆社's distribution arrangements for its UK programmes and services are fit for purpose and offer good value for money for licence fee payers.

The latest in a series of Trust commissioned independent Value for Money studies, the report found that the 麻豆社 is fulfilling its commitment to serve audiences across the UK on multiple platforms and is well placed to continue to do so in the future.

The 麻豆社's distribution arrangements enable the delivery of its content and services to audiences throughout the country on TV, Radio and Online.

Launched in February 2013, the study was conducted by specialist media consultancy Mediatique Ltd and examined whether the 麻豆社's key objectives in relation to universality and provision of services to licence fee payers are cost effective in terms of delivery against the 麻豆社's public service obligations and compared to relevant market benchmarks.

Mediatique also looked at the governance structures in place covering the 麻豆社's distribution activities, to review the effectiveness of the 麻豆社's distribution arrangements in light of future potential challenges.

Diane Coyle, 麻豆社 Trust Vice Chairman said:

"The 麻豆社 must provide audiences everywhere with the content that they love in the ways that they want it, innovating and adapting to the changing technological landscape and to audience demands.

"This report shows that the 麻豆社 is doing just that while providing good value for money for licence fee payers, with arrangements in place to ensure that it continues to fulfil its distribution commitments in the future."

Mediatique made some specific recommendations for the 麻豆社 in the following areas:

  • Financial reporting 鈥� The 麻豆社 should be more transparent in the way it reports its distribution costs and total costs should be published in the Annual Report as a percentage of the licence fee
  • Governance and VFM 鈥� The 麻豆社 should ensure that traditional as well as online distribution is represented at board level and that its participation in free to air platforms should be reviewed along with a regular independent benchmarking of distribution costs
  • Data on industry developments and consumer behaviour 鈥� The 麻豆社 should ensure that information on key industry trends and developments and data gathered on consumer behaviour is better shared across the organisation.

The Trust will now work with the Executive on the report's recommendations to develop a plan to monitor the 麻豆社's distribution performance in the future, and will also be scrutinising the 麻豆社's self-imposed 10 per cent ceiling for distribution costs to ensure that it is set at the right level to support the 麻豆社's requirements.

The 麻豆社 Executive has published its聽response to the report.

Later this year the Trust will also be publishing a framework document for 麻豆社 distribution which it announced in a Governance review published last month聽and Mediatique's recommendations will help inform the development of this.

Notes to editors

The terms of the reference for this Value for Money study .