Â鶹Éç

staffThe Â鶹Éç has published its Annual Report and Accounts for 2009/10 on its Annual Report website.

Â鶹Éç Annual Report website

On this page, you can also find links or downloads for a number of reports and research published by the Â鶹Éç alongside the Annual Report and Accounts. These were commissioned as part of the Trust's ongoing programme of audience research and each covers a different area of ongoing or particular interest to the Trust.

The Â鶹Éç Trust has produced a snapshot of the statements made in the Annual Report and Accounts in leaflet form. You can download this by clicking on the link below. Copies will also be available in public places (e.g. libraries) around the country.

Under the Terms of the Â鶹Éç's Charter and Agreement the Trust has a duty of oversight of the World Service. This includes an annual performance review and independent research. The Trust takes a look at one or more services each year, carrying out rigorous research and analysis into its performance.

In order for the Â鶹Éç to fulfil its mission to inform, educate and entertain, the Royal Charter and Agreement sets out six public purposes. The Trust has set remits for these public purposes, and in order to monitor the performance of the Â鶹Éç in delivering the purposes, the Trust carries out an annual Purpose Remit Survey. This research asks respondents to express their views on both the importance they attach to the purpose priorities and on the Â鶹Éç's current effectiveness in delivering them. Two waves of survey data were completed in 2009/10 (September/October 2009 and February/March 2010) amongst 2251 adults weighted to be representative of the UK population.

The Purpose remit reports above measure how well audiences believe "the Â鶹Éç has helped me make the most of new technologies such as interactive TV and the internet". As this is only one element of media literacy, the Trust recognised the need to measure how well the Â鶹Éç helps its audiences engage critically with media – to find what they are looking for from trustworthy sources, to understand and form an opinion about the information, and where necessary, to respond to and interact with the information.

The Â鶹Éç Trust commissioned some audience research to understand how far audiences feel they have been helped by the Â鶹Éç to evaluate and engage with the many sources of content available through digital media. The research set out to explore both perceptions of the Â鶹Éç's performance in addressing media literacy needs across its output, and the importance placed by licence payers on the Â鶹Éç fulfilling this role.

Under requirements of the Agreement, the Executive Board reports to the Trust annually on the current operation and effectiveness of the arrangements for the training and retraining of Â鶹Éç staff. This commentary sets out the Trust's observations on the Executive's arrangements over the Â鶹Éç's financial year ending at 31 March 2010.

Trust oversight of staff training

The Trust works very closely with the Audience Councils in England, Northern Ireland, Scotland and Wales. These councils play a key role helping the Trust understand the needs, interests and concerns of audiences. Each council is chaired by the Trust member for that nation. The councils' role is to bring a wide range of licence fee payers' perspectives to bear on the work of the Trust. Each council publishes an annual review of its work and summary of its Audience Council activity.

Â鶹Éç England Annual Review 2009/10

Â鶹Éç Scotland Annual Review 2009/10

Â鶹Éç Northern Ireland Annual Review 2009/10

Â鶹Éç Wales Annual Review 2009/10Ìý(±Ê¶Ù¹ó)

The Equality Impact Assessment (EIA) for the Annual Report Part 1 and Nations and Regions Reviews, was developed at the start of the Annual Report process and aims to assess any potential impacts, both positive and negative, on the main equality protected characteristics. The EIA records these impacts and in particular the mitigations which were put in place to limit any negative impacts identified.

Â鶹Éç Worldwide, the Â鶹Éç's wholly-owned commercial arm, has published its annual review and accounts.