Â鶹Éç Guidance On Social Networking
Post categories: social
| 09:50 UK time, Thursday, 20 March 2008
Last week, the Guardian claiming that the Â鶹Éç was going to restrict staff online networking.
What has actually happened is that we've published two new guidance notes about the use of social networking sites. We discussed these guidance notes at yesterday's internal Â鶹Éç Editorial Policy meeting.
The first deals with how Â鶹Éç programmes can have a presence on social networking sites and explores the issues that need consideration.
The second guidance note explores issues around impartiality when those employed by the Â鶹Éç use social networking sites in a personal capacity.
This draws on existing Â鶹Éç policy on conflicts of interest which aims to ensure that our journalistic integrity is not compromised by the off-air activities of our presenters and editorial staff. For example, staff need to be aware that "British Broadcasting Corporation" may appear after their names when they join political groups on .
Last year, there were some stories on blogs and in about (Pete Clifton wrote a post about this on the Â鶹Éç News Editors Blog), and we've included new guidance about this.
What I hope we've created is something which is common sense. It does not restrict Â鶹Éç staff from conducting legitimate activities on the Internet. But it does raise awareness of how crucial the Â鶹Éç’s reputation for impartiality and objectivity is.
David Jordan is Director, Â鶹Éç Editorial Policy & Standards.
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