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Âé¶¹Éç Trust On-demand Syndication Consultation

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Nick Reynolds Nick Reynolds | 15:23 UK time, Monday, 31 May 2010

In all the excitement about the Âé¶¹Éç iPlayer beta last week some readers may have missed a couple of things.

The Âé¶¹Éç Trust published the conclusions of its review of the Âé¶¹Éç's on-demand services, including the Âé¶¹Éç iPlayer. Here's an extract:

The review, conducted two years after the launch of on-demand services, found that the iPlayer has performed in line with its usage expectations, has effectively promoted 'niche' or less well-known programmes, appeals well to its target younger audiences, and represents good value for money.

You can find the Trust's statement here.

The Âé¶¹Éç Trust also began a about the Âé¶¹Éç Executive's proposed approach to on demand and syndication. There are more details including the full management proposals. Here's an extract from those propoals:

An alternative potential solution would be to allow third parties to build their own delivery mechanisms for iPlayer - so called 'self-build'. This would mean variants of iPlayer built on different underlying technologies controlled by third parties and not the Âé¶¹Éç. The Âé¶¹Éç believes that self-build would compromise the ability of the Âé¶¹Éç to ensure quality, especially around upgrading of the products.

There would also be a significant cost to the Âé¶¹Éç to comply self-build activity and subsequent upgrade. The Âé¶¹Éç will still work with third parties to adapt standard versions where appropriate, but ownership should remain with the Âé¶¹Éç. Where it is more cost-efficient to take advantage of third parties' technical resource, the Âé¶¹Éç will do so.

If you want to contribute you can do so. The consultation ends on July 21st.

Nick Reynolds is Social Media Executive, Âé¶¹Éç Online.


Comments

  • Comment number 1.

    "An alternative potential solution would be to allow third parties to build their own delivery mechanisms for iPlayer"

    Hmm... so the Âé¶¹Éç will undertake to provide delivery mechanisms for all possible hardware and operating systems? - this is unrealistic and economically unsound.

    The walled garden delivery philosophy that the Âé¶¹Éç is proposing is in my view well established to be fundamentally unsound. Why should the Âé¶¹Éç force licence players to have the latest 'feature rich' version of iPlayer when many users are, and were, perfectly content with a minimal version?

    The closing down of the open source Linux version demonstrates the Âé¶¹Éç's true view of only providing a very narrow product to it licence payers and this is wrong as a basis for delivery for a number of reasons. The Âé¶¹Éç should permit anyone and everyone to design and build their own player and let the market choose how many 'features' it wants, otherwise the Âé¶¹Éç will become just another Facebook or iPhone commercial business. This will considerably lessen the value and reach of broadband delivery to licence payers and generally turn off the viewers who will go elsewhere for their broadband viewing.

    Furthermore can the Âé¶¹Éç afford to continue to develop its software for all operating system equally? I recall other close systems sponsored by the Âé¶¹Éç such as the Âé¶¹Éç Computer and the Domesday book project. If you can't remember them, look them up - they too were based on the walled garden approach and the led nowhere wasting all the effort and in the end producing nothing of lasting value. This sadly has been the norm for Âé¶¹Éç technology projects, but there is no reason for this to remain the case.

    The Âé¶¹Éç should make its iPlayer server interfaces public and open source so that developers can be encourage to build the best and most innovative display mechanisms at no cost to the Âé¶¹Éç. This will maximise the Âé¶¹Éç coverage and minimise the Âé¶¹Éç's cost.

  • Comment number 2.

    All this user's posts have been removed.Why?

  • Comment number 3.

    I intend to agree with you on this comment"The closing down of the open source Linux version demonstrates the Âé¶¹Éç's true view of only providing a very narrow product to it licence payers and this is wrong as a basis for delivery for a number of reasons The Âé¶¹Éç should permit anyone and everyone to design and build their own player and let the market choose how many 'features' it wants, otherwise the Âé¶¹Éç will become just another Facebook or iPhone commercial business. This will considerably lessen the value and reach of broadband delivery to licence payers and generally turn off the viewers who will go elsewhere for their broadband viewing."

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