麻豆社 Trust On-demand Syndication Consultation
In all the excitement about the 麻豆社 iPlayer beta last week some readers may have missed a couple of things.
The 麻豆社 Trust published the conclusions of its review of the 麻豆社's on-demand services, including the 麻豆社 iPlayer. Here's an extract:
The review, conducted two years after the launch of on-demand services, found that the iPlayer has performed in line with its usage expectations, has effectively promoted 'niche' or less well-known programmes, appeals well to its target younger audiences, and represents good value for money.
You can find the Trust's statement here.
The 麻豆社 Trust also began a about the 麻豆社 Executive's proposed approach to on demand and syndication. There are more details including the full management proposals. Here's an extract from those propoals:
An alternative potential solution would be to allow third parties to build their own delivery mechanisms for iPlayer - so called 'self-build'. This would mean variants of iPlayer built on different underlying technologies controlled by third parties and not the 麻豆社. The 麻豆社 believes that self-build would compromise the ability of the 麻豆社 to ensure quality, especially around upgrading of the products.There would also be a significant cost to the 麻豆社 to comply self-build activity and subsequent upgrade. The 麻豆社 will still work with third parties to adapt standard versions where appropriate, but ownership should remain with the 麻豆社. Where it is more cost-efficient to take advantage of third parties' technical resource, the 麻豆社 will do so.
If you want to contribute you can do so. The consultation ends on July 21st.
Nick Reynolds is Social Media Executive, 麻豆社 Online.


Comment number 1.
At 2nd Jun 2010, John_from_Hendon wrote:"An alternative potential solution would be to allow third parties to build their own delivery mechanisms for iPlayer"
Hmm... so the 麻豆社 will undertake to provide delivery mechanisms for all possible hardware and operating systems? - this is unrealistic and economically unsound.
The walled garden delivery philosophy that the 麻豆社 is proposing is in my view well established to be fundamentally unsound. Why should the 麻豆社 force licence players to have the latest 'feature rich' version of iPlayer when many users are, and were, perfectly content with a minimal version?
The closing down of the open source Linux version demonstrates the 麻豆社's true view of only providing a very narrow product to it licence payers and this is wrong as a basis for delivery for a number of reasons. The 麻豆社 should permit anyone and everyone to design and build their own player and let the market choose how many 'features' it wants, otherwise the 麻豆社 will become just another Facebook or iPhone commercial business. This will considerably lessen the value and reach of broadband delivery to licence payers and generally turn off the viewers who will go elsewhere for their broadband viewing.
Furthermore can the 麻豆社 afford to continue to develop its software for all operating system equally? I recall other close systems sponsored by the 麻豆社 such as the 麻豆社 Computer and the Domesday book project. If you can't remember them, look them up - they too were based on the walled garden approach and the led nowhere wasting all the effort and in the end producing nothing of lasting value. This sadly has been the norm for 麻豆社 technology projects, but there is no reason for this to remain the case.
The 麻豆社 should make its iPlayer server interfaces public and open source so that developers can be encourage to build the best and most innovative display mechanisms at no cost to the 麻豆社. This will maximise the 麻豆社 coverage and minimise the 麻豆社's cost.
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Comment number 2.
At 11th Feb 2011, U14781767 wrote:All this user's posts have been removed.Why?
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Comment number 3.
At 3rd Mar 2011, huntingtonpaper wrote:I intend to agree with you on this comment"The closing down of the open source Linux version demonstrates the 麻豆社's true view of only providing a very narrow product to it licence payers and this is wrong as a basis for delivery for a number of reasons The 麻豆社 should permit anyone and everyone to design and build their own player and let the market choose how many 'features' it wants, otherwise the 麻豆社 will become just another Facebook or iPhone commercial business. This will considerably lessen the value and reach of broadband delivery to licence payers and generally turn off the viewers who will go elsewhere for their broadband viewing."
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