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麻豆社 Online Industry Briefing: personal impressions

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Kate Russell Kate Russell | 21:26 UK time, Monday, 20 June 2011

Last week I was honoured to be asked to host the first of two annual 麻豆社 Online Industry Briefing days - a chance for key people from the 麻豆社 Online family to engage with partners & suppliers, sharing plans for the future and getting valuable feedback.

The event took place on Friday 17th July at , and earlier that day the launch of the new 麻豆社 News platform for connected TVs had been announced.

A demo of this was shrouded under a black cloth as delegates arrived; all very mysterious apart from the fact that news of the launch was already spreading across the . The demo proved to be as did Director of 麻豆社 Future Media, Ralph Rivera's presentation about the way 麻豆社 Online will look in the future.

The strategy is built on the idea of leveraging new, connected technology to enhance the 麻豆社's storytelling. 'One Service, Ten Products, Four Screens' was one of the themes for the day, and there were lots of discussions with developers and content makers about how that could take shape.


Holly Goodier at the 麻豆社 Online Industry Briefing

by Richard Coope

Next up was Head of Audiences, Holly Goodier, who had some interesting statistics about how audience behaviour is changing in this digital age.

She revealed that approximately 9% of all TV viewing is now time-shifted, and that figure may grow to 15% in 2016.

After a networking and coffee break delegates had to choose one of two sessions: A series of talks on doing business with the 麻豆社 and developing content for the web, or presentations from Daniel Danker about the evolution of the iPlayer followed by Phil Fearnley and Sinead Rocks from News and Knowledge and 麻豆社 Learning.

The session with Phil and Sinead was of particular interest to me, as we regularly have viewers of asking how they can use our material in the classroom. The duo revealed a first look at a "concept car platform" that lets audiences clip, combine & save content from a variety of different sources, to be used in whatever way they want on whatever platform they prefer.

The day closed with a question and answer session with Ralph Rivera and Executive Editor of 麻豆社 Online, Roly Keating. The delegates raised some interesting points, and it was an informative & civilised session, with lots of important contacts made during the networking sessions as suppliers had the chance to mingle with around thirty members of the ten 麻豆社 Online teams.

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Videos of the event will be posted on this blog throughout the week (update: links below), so you can see for yourself what the 麻豆社 Online team has in store for the future.

Kate Russell is presenter, 麻豆社 Click

External links that may be of interest:

  • from The Register.
  • from Reg Hardware.
  • from Pocket Lint.
  • from Pocket Lint.
  • from paidContent UK.

麻豆社 blog posts about 麻豆社 News for Connected TVs:

Videos of the 麻豆社 Online Industry Briefing:

Other 麻豆社 blog posts you might have missed:

Updated July 6 with links to other blogs.

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