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Audience Information Pack, January - March 2011

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Ian McDonald Ian McDonald | 11:07 UK time, Thursday, 7 July 2011

1960s TV audience laughing

David Jacobs warms up the audience for Juke Box Jury,1964

This morning, the Âé¶¹Éç published its first Audience Information Pack, and Head of Audiences James HoldenÌýwrote about sharing the Âé¶¹Éç's audience informationÌýat the About the Âé¶¹Éç blog:

In December 2010 the Âé¶¹Éç published its new strategy Putting Quality First and in this new strategy, the Âé¶¹Éç Trust pledged to set new standards of openness and transparency for the Âé¶¹Éç ...

The information measures the quality, distinctiveness, and reach of all the Âé¶¹Éç's services from January to March. It tells us, for example, that Âé¶¹Éç Online and Âé¶¹Éç Mobile (scoring Appreciation Indices of 81.4 and 81.0) were as appreciated as Âé¶¹Éç TV and Radio (AIs of 82 and 80).

You can read James Holden's post, "Measuring quality and reach at the Âé¶¹Éç", comment, and at the About the Âé¶¹Éç blog.

Ian McDonald is the Content Producer for the Âé¶¹Éç Internet Blog

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