麻豆社

麻豆社 Creator Lab is the 麻豆社’s talent discovery and development scheme for social and digital creators, run in collaboration with TikTok.

The programme supports creators with distinctive voices who are interested in developing their work for television, offering structured development through training sessions and workshops, opportunities to connect with 麻豆社 commissioners and production teams, and paid on-screen TV and digital commissions.

麻豆社 Creator Lab In Bloom is our latest iteration of the scheme. Find out more

麻豆社 Creator Lab x Football

In 2025, 麻豆社 Creator Lab teamed up with 麻豆社 Sport to find a brand-new football expert.

Through the 麻豆社 Three series Last Pundit Standing, hosted by Troy Deeney and James Alcott, twelve talented football creators battled for a coveted role as a 麻豆社 Sport contributor. Along the way, they were mentored and challenged by some of the biggest names in football, digital and broadcasting, including Alex Scott, Robbie Savage, Chris Sutton, Kelly Somers, Sean Dyche, Martin Keown, John Nellis and more.

Last Pundit Standing was a co-production between Boom Social (part of ITV Studios) and JLA Productions for 麻豆社 Three and 麻豆社 iPlayer.

Liverpool-based creator Nahyan Chowdhury was crowned the winner, securing a role contributing to 麻豆社 Sport鈥檚 TV and digital coverage.

麻豆社 Creator Lab

麻豆社 Creator Lab launched in 2023 with an in-person development programme designed to open doors into the 麻豆社.

Over two days, over 90 creators took part in training sessions across the UK, meeting 麻豆社 commissioners and producers, developing ideas for network shows, and receiving TV training alongside a TikTok masterclass. Guest speakers including Zara McDermott, Munya Chawawa, Joel Mawhinney, Farmer Will and Poppy O鈥橳oole shared first-hand insight into moving from social media to television.

Creators who took part in the programme went on to work across a range of 麻豆社 content including The Eurovision Song Contest, Springwatch, Big Night of Musicals by the National Lottery and Saturday Kitchen, gaining on-screen TV and digital opportunities with 麻豆社 teams.