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28 October 2014


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»Audiences
How are they measured?
What measures are used?
A RAJAR Diary
Audiences to Âé¶¹Éç Local Radio
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How many people listen to Âé¶¹Éç Local Radio?

Âé¶¹Éç Local Radio in EnglandÂé¶¹Éç Local Radio has gone from strength to strength in recent years, with many audience success stories across the country.

The service is particularly popular in the winter and in times of crisis - so listening increases when something like the floods of Summer 2007 or Foot and Mouth hit an area. Audience levels often then stay higher than they had been before, as listeners like what they hear and stick with the stations.

The latest figures available are for the second quarter of 2007 (April to June), meaning that for most Âé¶¹Éç Local Radio stations the figures released also cover the first group of three months in 2007. In this "reporting period", Âé¶¹Éç Local Radio in England was heard every week by 7.39 million people - 18.3% of the 15+ population. In all, listening to Âé¶¹Éç Local Radio accounted for 9.1% of all listening to the radio in England during Q2 2007.

Âé¶¹Éç Radio Cornwall at 38.5% achieved notable results, with its highest reach for several years.

How many people are listening?So how did your own local station get on? Find out how your Âé¶¹Éç Local Radio station matched up to the others by looking at its weekly reach and share of listening.

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Ìý How are radio audiences measured?
Ìý What measures are used? Ìý Ìý
Ìý How does your local station do? Ìý Ìý

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