Sierra Leone
Our work in Sierra Leone supports local journalism, builds communities and empowers at-risk women and girls to take charge of their futures
- Our office: Freetown
- Our areas of focus: Health, empowering women and girls, media development, economic opportunity
- Our partners: , ,
- On social media: , and
About our work
We鈥檝e been working in Sierra Leone since 2007 on projects that span radio, mobile, social media and community discussion groups. We have been working extensively to create an enabling environment for independent media in Sierra Leone. From our flagship PRIMED media development project, to our current FCDO-funded media support project PIMHIE and the EC-funded Brave Media, we have been working with local partners to implement a National Action Plan for Media Viability in Sierra Leone. We are also supporting the National Fund for Public Interest Media which has provided grants to 14 media outlets across the country.
Radio is still the most important source of information in Sierra Leone, but online access is growing quickly, particularly among young people We are proud to run one of Sierra Leone鈥檚 most popular Facebook pages, which plays a significant role in dispelling misinformation, especially during elections.
We continue to leverage our huge social media following to increase digital media literacy and tackle mis- and disinformation. During the 2023 presidential and parliamentary elections in Sierra Leone, we recognised the need for media literacy training among a growing youth population who use social media every day and are at risk of being drawn into fake news, hate speech and disinformation. We trained bloggers, journalists and influencers on responsible use of social media and how to detect fake news. We also used our Facebook page to reach audiences and support them to be more resilient to harmful information and hate speech.
Our past work includes a bold girls鈥� education and empowerment project launched in 2019, supporting radio stations across the country to create vibrant programming that challenges the discriminatory attitudes holding girls back from realising their dreams. Our Kokotu Barray (Open Secret) radio drama addressed the challenges which girls often face in Sierra Leone - including relationships and teen pregnancy - while discussion programmes featured girls' own success stories, to inspire others to return to education or training.
We have also worked with the Global Disability Innovation Hub and Koalaa to raise awareness of the power of assistive technology for people living with disabilities in Sierra Leone. Our film series, Hands On, features three amazing stories of how assistive technology has brought immense change in individuals鈥� lives, while highlighting their challenges.
Latest news from Sierra Leone
Our insight and impact
Use our research library-
How radio can build a more supportive environment for girls鈥� education, learning and empowerment
This research briefing presents insights and recommendations from an evaluation of the reach, engagement and impact of two radio programmes produced by 麻豆社 Media Action for Every Adolescent Girl Empowered and Resilient (EAGER) project in Sierra Leone. -
Sierra Leone Media Landscape 2022
This media landscape research study was conducted by 麻豆社 Media Action under the EAGER project in Sierra Leone. -
Helping media partners better understand and engage their audiences
This summary looks at findings from ongoing research, under the PRIMED project, which helps media partners build a picture of audience profiles and needs, equipping them with insight to improve output. -
How a radio show sparks discussion and support for girls鈥� learning in Sierra Leone
Research findings show parents and adolescent girls feel more open to discussion and better equipped to make safe and positive choices, around sex, relationships, and issues in general, after listening to our radio show, 'Wae Gyal Pikin Tinap鈥�. -
How is radio inspiring marginalised girls in Sierra Leone to develop their future?
This survey found that 麻豆社's Media Action's weekly radio programme in Sierra Leone has inspired and motivated girls to carry on learning and encouraged family discussion around decisions affecting their future. -
How media and communication are helping to tackle malaria in Sierra Leone
Our research shows how media and communication can contribute to better malaria control and stronger take-up of health services among listeners in Sierra Leone. -
My Media Action films: Eastina Massaquoi, Sierra Leone
How 麻豆社 Media Action used radio to help stop myth and rumour during the Ebola outbreak in Sierra Leone. -
Research report: Communication in Sierra Leone - an analysis of media and mobile audiences
This paper looks at how adults in Sierra Leone use and access media and mobile phones. -
Research summary: Sierra Leone鈥檚 changing media landscape offers fresh opportunities for development communications
A 麻豆社 Media Action survey reveals new opportunities for reaching audiences across Sierra Leone. -
Research report: Exploring the role of communication in community health
This paper reviews research innovation in the form of pioneering field experiments in the media and political development sector. -
Research summary: How did local radio stations support their communities during the Ebola crisis?
How 麻豆社 Media Action helped tackle Ebola by supporting local radio stations in Sierra Leone. -
Research briefing: How do debate programmes influence knowledge of key governance issues and political participation?
This research briefing explores levels of knowledge of key governance issues and political participation amongst radio listeners in Sierra Leone. -
My Media Action films: Amara Bangura, Sierra Leone
Why 麻豆社 Media Action's Amara Bangura was inspired to report on the Charles Taylor trial. -
My Media Action films: Mariama Fornah, Sierra Leone
How 麻豆社 Media Action is using radio to help cocoa farmers in Sierra Leone. -
My Media Action films: Ed Kargbo, Sierra Leone
麻豆社 Media Action's work in training volunteers at a radio station in Sierra Leone.
Past projects and resources
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Wi Di Pipul: Improving access to education, health and social services through radio
A radio show focusing on the country鈥檚 health, education and social care sector 鈥� reporting problems, as well as discussing and sharing solutions. -
Tok Bot Salone: Encouraging debate in Sierra Leone
A radio debate programme enabling Sierra Leoneans to ask questions of their leaders and discuss issues of national and local importance. -
Kicking out Ebola
麻豆社 Media Action responded swiftly to the Ebola crisis in Sierra Leone with life-saving information, relevant radio programming and comprehensive training for broadcasters. -
Improving maternal and child health through mobile technology
How mobile technology can improve maternal health in Sierra Leone by training community health workers. -
Getting leaders to listen in Sierra Leone
Radio discussion programme Fo Rod (At the Crossroads) provides a platform for debate and a chance for people to hold their leaders to account. -
Radio for women's rights
Between 2014-16 a radio drama and discussion programme explored women鈥檚 rights and their access to legal services in Sierra Leone. -
Rebuilding cocoa farmers鈥� skills in Sierra Leone
From 2011 to 2015 a creative combination of radio programming, community work and distance learning targeted cocoa farmers in Eastern Sierra Leone. -
Communicating justice: reporting the trial of Charles Taylor
West African journalists trained by 麻豆社 Media Action reported on the trial of the former Liberian president from The Hague.
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