What Happens When Brands Change Hands?
Whether it鈥檚 Vodafone merging with Three or homebuilder Barratt buying rival Redrow, mergers and takeovers are on the rise. What is their point and how successful are they?
From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems.
Guests:
Vittorio Colao, CEO at Vodafone Group 2008-2018, and now Vice Chairman, EMEA, General Atlantic
Pip Hulbert, CCO for International Markets at VML
Farshid Azadegan, Director of BEC Distribution
Production team:
Presenter: Evan Davis
Producer: Sally Abrahams
Production Co-ordinator: Katie Morrison
Sound engineers: Russell Newlove and Andy Garratt
Editor: Matt Willis
The Bottom Line is produced in partnership with The Open University
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Broadcasts
- Thu 29 Jan 2026 12:04麻豆社 Radio 4
- Tue 3 Feb 2026 21:30麻豆社 Radio 4
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The Bottom Line
Evan Davis hosts the business conversation show
