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Generation Z

Jaega Wise investigates how economics and social media are effecting how young people eat.

Generation Z, young adults aged roughly 18 to 30, are coming of age in a world defined by uncertainty. With difficult job and housing markets聽many are experiencing prolonged adolescence, often living with parents far longer than previous generations. At the same time, they are the first true digital natives: a generation growing up with the internet as a central part of their lives.

In this programme, Jaega Wise explores how these seismic social and economic shifts are reshaping the way young people eat and think about food. She speaks with author Chloe Combi about the cultural forces that are driving Gen Z鈥檚 evolving food identities. She also meets Sumayah Kazi, the youngest-ever Bake Off contestant, to talk about how social media is effecting how young people cook and eat.

Release date:

42 minutes

On radio

Fri 3 Apr 2026 11:00

Broadcasts

  • Fri 3 Apr 2026 11:00
  • Sat 4 Apr 2026 22:15

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