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Food and Nostalgia

The power food has to evoke memory and how memory impacts the food we eat.

Manuela Saragosa explores the power food has to evoke memory and how memory impacts the food we eat.

Jamie Oliver鈥檚 mentor 鈥� Italian chef Gennaro Contaldo 鈥� cooks up a batch of his most nostalgic dish, his mama鈥檚 pasta, and tell us why he prepares it when he is feeling down.

A neurologist explains why food and smells have such a powerful impact on our brains. And, find out why 鈥榖rand nostalgia鈥� is a marketing dream when it comes to getting people to part with their cash.

From Tokyo to Moscow via Nairobi we hear stories about your favourite comfort foods and meet the company using nostalgia to help people with dementia regain their appetites. Finally, we travel down under to find out why a humble collection of children鈥檚 birthday cake recipes has been dubbed 鈥榯he greatest Australian book ever published.鈥�

(Photo: Children receiving free meals. Credit: Getty Images)

Available now

27 minutes

Last on

Mon 28 Mar 2016 00:32GMT

Contributors

Gennaro Contaldo: Chef

Dr Alan Hirsch: Smell and Taste Research and Treatment Foundation, Chicago

Vivienne Nunis: 麻豆社

Jannine Lasaleta: Grenoble School of Management

Lizzie Ostrom: Ode Food Fragrances

Broadcasts

  • Sat 26 Mar 2016 08:32GMT
  • Sun 27 Mar 2016 03:32GMT
  • Sun 27 Mar 2016 22:32GMT
  • Mon 28 Mar 2016 00:32GMT

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