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Winning younger audiences

What do young people care about and what is the 麻豆社 World Service is doing to reach them?

Young people have grown up with more ways of finding and consuming news than any generation before them. In this episode of Over To You, we look at the 麻豆社 World Service鈥檚 efforts to reach the next generation while continuing to serve its existing audience. Journalism and media students from around the world share their news habits, while 麻豆社 audience research reveals what younger people say they want from journalism. We hear about What in the World, a programme created with younger audiences in mind, and discover the changes 麻豆社 Swahili has made after almost 70 years of broadcasting.

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27 minutes

On radio

Tomorrow 18:32GMT

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  • Thursday 09:32GMT
  • Tomorrow 18:32GMT

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