Â鶹Éç

Available for over a year

Young people have grown up with more ways of finding and consuming news than any generation before them. In this episode of Over To You, we look at the Â鶹Éç World Service’s efforts to reach the next generation while continuing to serve its existing audience. Journalism and media students from around the world share their news habits, while Â鶹Éç audience research reveals what younger people say they want from journalism. We hear about What in the World, a programme created with younger audiences in mind, and discover the changes Â鶹Éç Swahili has made after almost 70 years of broadcasting.