Thursday 16 October 2014
Members considered that the Âé¶¹Éç performed strongly in a challenging year, providing high quality coverage and analysis from the USUS election to the economic crisis and the helicopter crash in the North Sea in Aprilin which 16 people lost their lives.
Reporting on the economy brought impartiality to a complex and sometimes controversial story. Coverage of Scottish perspectives on Âé¶¹Éç Scotland benefitted from a strengthened Âé¶¹Éç Scotland business team and an enhanced web presence. However we noted that coverage of Scottish angles on network outlets was marginal, in spite of the importance of the story for the Scottish economy, so that overall Âé¶¹Éç coverage lacked some cohesion for audiences in Scotland.
On television, new bulletins in mid-evening broadened the audience for Âé¶¹Éç news. Radio Scotland maintained its position as the nation's leading speech network.
Âé¶¹Éç output brought the audience together at key national moments from Hogmanay and the 250th anniversary of the birth of Robert Burns to the commemoration service in Aberdeen for those who died in the North Sea on 1 April. Documentaries from Girls Behind Bars to Margo MacDonald: My Right to Die stimulated debate on important issues.
The launch of Âé¶¹Éç Alba strongly enhanced the Âé¶¹Éç's delivery of this purpose, extending the range of original journalism from An Là , the nightly Gaelic news programme from Inverness, to documentaries on Scottish political history and contemporary social issues.
Two concerns were highlighted in research undertaken by the Trust. Firstly, although Âé¶¹Éç Scotland aimed to provide comprehensive coverage of how Scotland is governed, audiences did not think the Âé¶¹Éç as a whole did this sufficiently well. Secondly, only around a third of the audience in Scotland considered that the Âé¶¹Éç reflected their local interests and concerns. These concerns were also reflected in our engagement work with audiences. We believe the Âé¶¹Éç should respond by expanding and enriching existing television output, while reviewing the opt-out schedule to allow for a better balance of international, UK and Scottish news.
Provision for formal and informal learning remained strong. Scotland’s History reached a range of audiences through mainstream television documentaries, audio walks, an interactive online site and learning packs for schools. The television series found a lively and innovative approach, but was inconsistently scheduled and may have lost impact as a result. Series such as Springwatch drew large audiences for informal learning, while featuring Scottish natural history in a UK context.
Programmes for the 250th anniversary of the birth of Robert Burns found original perspectives and sometimes sparked debate. An audio archive of all of the Bard’s works, launched during the year, will be a permanent educational resource.
The launch of Âé¶¹Éç Alba highlighted existing resources for Gaelic learners and added new ones. Programmes like A Rèir an Aimsir, on how weather has shaped landscape and culture in the Western Isles, offered opportunities to learn on more than one level. We welcomed the release, for re-use, of Gaelic learning materials from the former Âé¶¹Éç jam.
Our consultation work suggested that more work needs to be done to deliver this and the other public purposes for young adults.
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