Two-minute Summary

Â鶹Éç Scotland’s Local Television Hours

Genre
Arts 5.35
Childrens 17.80
Comedy 5.96
Current Affairs 189.58
Drama 56.41
Entertainment 5.60
Factual 46.60
Factual Entertainment 12.61
Music Performance 16.35
News & Weather 300.82
Religion/Beliefs 1.68
Sport 150.22
Total hours 808.98
Repeats 196.22
Total hours 1,005.20

Â鶹Éç Scotland’s Radio Hours

Â鶹Éç Radio Scotland 9,159
Repeats 1,167
Total hours 10,326
Â鶹Éç Radio nan Gàidheal 2,517
Repeats 791
Total hours 3,308

Â鶹Éç Scotland’s Network Television hours

Total hours 243

Weekly Reach In Scotland % Television

Â鶹Éç One
06/07 77.7
07/08 78.1
08/09 77.7
Â鶹Éç Two
06/07 56.7
07/08 57.0
08/09 56.2
Â鶹Éç ALBA
08/09 (Sept 08–March 09) 5.5% (220,000)

Weekly Reach In Scotland % Radio

Â鶹Éç Radio nan Gàidheal
06/07 66.0
07/08 68.0
08/09 69.0
Â鶹Éç Radio Scotland
06/07 23.1 (981,000)
07/08 21.4 (915,000)
08/09 21.6 (932,000)
465,000

Reporting Scotland remains the most popular television news bulletin in Scotland with an average daily audience of 465,000 viewers across 2008.

45%

Â鶹Éç Scotland television reaches 45% of the Scottish population in an average week.

TV highlights

The landmark television series, A History of Scotland, launched on Â鶹Éç One Scotland in November 2008, reaching one in three of the Scottish population.

Radio highlights

Following the launch of five themed Zones on Â鶹Éç Radio Scotland, the Comedy Zone has featured in the Â鶹Éç iPlayer Top 10 on a number of occasions.

50%

At least 50% of Â鶹Éç ALBA commissions are sourced from the independent production sector.

5

The five new allow listeners direct access to a wealth of archive programmes.

Online Highlights

Unique users to the News Scotland website peaked at 2.8 million during the first week of September.

During January 2009, Â鶹Éç Scotland’s newly launched had half a million page impressions (PIs) generated by 140,000 unique users, a significant increase on the previous month when 16,000 PIs were generated by 7,000 unique users.

Â鶹Éç iD

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