The Story of 麻豆社 Television Idents
The 麻豆社's on-air look from 1936 to the present day.
Branding and identity has almost become a science. It was not always this way, and for broadcasters in the UK, building a brand around a TV channel was almost unknown until the early 1980s with the arrival of Channel 4.
The 麻豆社 Television Service started thinking about on screen identity a few years before its monopoly was threatened, with the arrival of the first ITV company in 1955. From this moment on, the 麻豆社 started to understand the power of its on-air look, and by the 1990s it was successfully associating its TV channels with the wider 麻豆社 brand.
麻豆社 idents
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Early Identities
The Television Service's visual branding, 1936-1953 -
Abram Games and the Television Symbol
The story of the bat's wings logo used between 1953 and 1960 -
Global Ambition
麻豆社 One's visual identity 1960-1997 -
Into the New Millennium
麻豆社 One idents from 1997 to the present day -
麻豆社 Two 1991
How 麻豆社 2 was rebranded in 1991 -
麻豆社 Two 2018 idents
The first new identity for 麻豆社 Two in 20 years -
麻豆社 Christmas idents
40 years of Christmas idents on 麻豆社 One and 麻豆社 Two