麻豆社

When 麻豆社 Television began in 1936, the idea of a TV channel identity was essentially an unknown concept.

With commercial competition starting in the mid-1950s, the 麻豆社 started to understand their programmes as part of a channel - the framework that said something about what to expect from that part of the Corporation.

One way of making a big impact was, and still is, at Christmas.

Christmas on-screen identity got going in the late 50s, and by the late 60s it was in colour.

Our video takes you through a selection of Christmas idents from 麻豆社 One and 麻豆社 Two across the decades.