麻豆社 Two 'Curve' idents 2018
The first new identify for 麻豆社 Two in 20 years.
麻豆社 Two launched its new set of idents on 27 September 2018, the first entirely new identity for the channel in 20 years.
At launch there were 16 different animations created by animation studios including FutureDeluxe, Aardman, The Mill, Kenneth Robin, Ari Weinkle, David McLeod, Helmut Breineder, Conlan Normington, Kijek and Adamski at Strange Beast, and Mainframe. The brand refresh was the result of a partnership between the 麻豆社's in-house agency 麻豆社 Creative and brand agency Superunion.
Audio to accompany the animations was created by British composer and sound designer Alex Baranowski. His approach was to use the same two notes which would then evolve and create an atmospheric journey through each animation.
麻豆社 idents
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Early Identities
The Television Service's visual branding, 1936-1953 -
Abram Games and the Television Symbol
The story of the bat's wings logo used between 1953 and 1960 -
Global Ambition
麻豆社 One's visual identity 1960-1997 -
Into the New Millennium
麻豆社 One idents from 1997 to the present day -
麻豆社 Two 1991
How 麻豆社 2 was rebranded in 1991 -
麻豆社 Two 2018 idents
The first new identity for 麻豆社 Two in 20 years -
麻豆社 Christmas idents
40 years of Christmas idents on 麻豆社 One and 麻豆社 Two
麻豆社 Motion Graphic Archive
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The 麻豆社 Motion Graphics Archive is a showcase of the history and development of motion graphics across the 麻豆社 and includes examples of opening titles, promotion trailers, stings, idents and programme content sequences.
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